Privacy Policy

1. What Information We Collect

WebGrow collects information to provide, improve, and support our website design and digital marketing services. The types of information we collect include:

• Contact Information: Name, email address, phone number, and business details when you submit contact forms or inquire about our services.
• Usage Data: Information about how you interact with our website, including pages visited, time spent, and clicks (via Google Analytics and Rocket Analytics).
• Device Information: Browser type, operating system, IP address, and device identifiers for analytics and security purposes.
• Service Data: Information related to website projects, including design preferences, content, and project communications (stored in Airtable).
• Payment Information: Billing and payment details processed securely through Stripe (we do not store full payment card details).
• AI Processing Data: Content and queries processed through OpenAI, Google Gemini, Anthropic, and Perplexity APIs for content generation and optimization (server-side only).

2. How We Use Your Information

We use the information we collect for the following purposes:

• Service Delivery: To provide website design, hosting, and digital marketing services you request.
• Communication: To respond to inquiries, provide support, and send service updates.
• Analytics: To understand user behavior and improve our website and services (Google Analytics, Rocket Analytics).
• Marketing: To send promotional content and marketing campaigns (only with your consent).
• Fraud Prevention: To detect and prevent fraudulent transactions and unauthorized access.
• Legal Compliance: To comply with applicable laws and regulations.
• AI Enhancement: To improve content quality and service recommendations using AI models (data is not used to train models).

3. Cookies and Tracking

We use cookies and similar tracking technologies to enhance your experience. For a complete list of cookies we use, their purposes, and durations, please visit our Cookie Policy.

Cookie categories include:

• Necessary: Required for site functionality and security.
• Analytics: Help us understand how you use our site.
• Marketing: Enable personalized advertising and retargeting.
• Preferences: Remember your settings and preferences.

4. Do Not Sell My Personal Information

California Privacy Rights (CCPA): Under the California Consumer Privacy Act, you have the right to know what personal information is collected, used, shared, or sold. You also have the right to delete personal information collected from you and to opt-out of the sale or sharing of your personal information.

WebGrow does not sell your personal information to third parties for monetary consideration. However, we do share information with service providers (Airtable, Stripe, Google Analytics, Rocket Analytics) as necessary to provide our services.

To exercise your CCPA rights or opt-out of data sharing, please contact us at hello@webgrow.co.za.

5. Your Rights

GDPR Rights (EU/EEA Residents):

• Right to access your personal data
• Right to rectification of inaccurate data
• Right to erasure ("right to be forgotten")
• Right to restrict processing
• Right to data portability
• Right to object to processing
• Right to withdraw consent at any time

CCPA Rights (California Residents):

• Right to know what personal information is collected
• Right to delete personal information
• Right to opt-out of the sale or sharing of personal information
• Right to non-discrimination for exercising CCPA rights

To exercise any of these rights, please contact us at hello@webgrow.co.za.

6. Data Retention

We retain personal information for as long as necessary to provide our services and comply with legal obligations. Specific retention periods include:

• Contact Information: Retained for 2 years after last interaction, unless you request deletion.
• Service Data: Retained for the duration of your service agreement plus 1 year for legal and accounting purposes.
• Analytics Data: Retained according to Google Analytics and Rocket Analytics retention policies (typically 14-26 months).
• Consent Records: Stored locally in your browser via localStorage (key: webgrow_consent_v1) and can be cleared at any time by clearing your browser data.

You can manage your cookie preferences at any time using our Cookie Preferences tool.

7. Contact Us

If you have questions about this Privacy Policy or our privacy practices, please contact us: